Firstly, you want to give sufficient information on your mission, goal, ethos and what was your motivation to set up your own online school or institution.
When people click over to the About page, they are usually seeking to answer one of the following questions:
Is this person or brand legit?
Do I resonate with this person or brand’s values, mission, purpose, or background?
As a person-centred brand and institution, you want to showcase any:
Experienced background and proven track record you might have.
Recognizable brand in your niche that you’ve worked with in the past.
And if you’ve won any notable awards or collected other types of signals to separate you from the pack.